Tanja Laub is a community strategist. For more than 19 years, she has been advising and training companies, associations, NGOs and agencies in all aspects of community management - from the development of corporate platforms, the dialog with users and the job description of community managers. As a lecturer, she teaches at universities and gives talks at international conferences.
For me, community management means: Building communities. Promoting dialog. Strengthening relationships. Community Management is a win-win situation. ...if it is strategically thought through and implemented with commitment. I advise companies on this and train their employees so that their community management produces active users and can be used in a way that makes sense for the company.