Michelle Robinson

Michelle L. Robinson is the Founder of the DEMIblueTM

Clean and Vegan Nail Polish Brand.

Michelle has serviced the St. Louis healthcare system at Washington University as a Clinical Administrator for

over eleven years, and served as a Proprietary Educator for ten years.

Michelle's journey with the creation of Nail Polish was Inspired by her cancer-surviving mom. Witnessing her

mom's inability to express her bubbly personality through her usual nail routine because of the harsh

chemicals that made nail polish, Michelle decided to act.

What started as a desire to help her mom through the creation of this personal nail polish brand, "DEMIblue", is now disrupting the nail care industry by not only educating women of the toxic chemicals found in many conventional brands and offering a healthier choice, but gaining retail placement as one of a few African American Female owned nail polish brands across the nation to do so.

Michelle's products have been featured in national industry publications and on local news outlets proving Michelle to be an innovator with a unique niche! Michelle holds a MBA in Business, a Masters in Managerial Science, a B.A. in Organizational Development, is a Registered Medical Assistant and Licensed Manicurist. DEMIblue was awarded the 2020 Beauty Brand of the Year Award Winner and has earned close to 1/4 Million Dollars in business grants to date.

Michelle works with aspiring entrepreneurs through her consulting firm, MBiz Consulting, LLC, to help broaden their knowledge through, business meet ups, CPG Brand strategies, Grant Applications and more. Michelle mentors business owners through the process of scaling their business to the next level.