Jillian Gibbs

Jillian Gibbs is the award-winning founder and CEO of APR, Advertising Production Resources, and author of The Marketer's Guide to Creative Production. A pioneer in the advertising industry, she coined the term “production consulting” early in her career and has since become a leading authority on optimizing marketing production. With over thirty years of experience, Jillian guides the world’s top brands in creating smarter, more efficient, and sustainable content.

Under her leadership, APR has grown into a global consultancy of around 150 subject matter experts managing over one billion in annual production and agency fee spend. Originally from Brooklyn, NY, Jillian's journey took her from on-stage production to corporate roles at Unilever and Coors before she founded APR in 2000. Today, she is a sought-after speaker, and a passionate advocate for empowering women in business. Her book is considered the gold standard for anyone looking to master creative production.