Daniel Liden

I’m a designer with a passion for materials. For me, materials and processes are an endless source of inspiration and innovation, as well as a fundamental component of sustainable, beautiful and relevant product design.

With more than fifteen years’ experience of independent design consultancy work, as well as working in and leading global design teams, I have learnt invaluable lessons about applying design strategy as a means to unify and strengthen brands, in addition to cross-disciplinary collaboration to ensure the highest level of design and manufacturing quality at every price point

Since 2016, I have worked with Chris Lefteri and his team on a wide range of projects for leading brands across different industries and markets, always with a special focus on sustainability and material innovation.

In addition to my work with Chris, I founded Better Things in 2021 as a way to explore and experiment with progressive ideas and approaches to circular design. Amongst other things, this has led to Better Things, the book, which is available for pre-order on Amazon and due to be published by Laurence King in early 2024.