Alice Pettey

I'm Alice Pettey, the Founder and President of Neurotic Dog Studios, a branding and design agency I founded in 2014. With a career spanning over two decades in the design field, I've had the privilege of witnessing the transformative power of branding. My professional journey began as an in-house designer and transitioned into full-time freelancing in 2012, a change driven by the needs of my special needs son.

The passing of my son in 2021 was a pivotal moment that sharpened my focus on working with health and wellness professionals. His life and the challenges we faced together deepened my understanding of the healthcare system and the importance of compassionate, effective care. This experience solidified my commitment to helping those who help others, amplifying the impact of health and wellness providers through strategic branding.

I'm a firm believer in the ripple effect of good deeds—by aiding people who are committed to helping others, we collectively make the world a better place, one brand at a time.

When I'm not engrossed in writing, studying, or collaborating with clients, I cherish spending time with my husband, our two adult children, and our menagerie of pets, which includes cats, dogs, chickens, and ducks. Life is rich and rewarding, and I'm grateful for every moment.