James A. Barton

Heading up Revenue Solutions and Marketing at the multi-award-winning Mentor Group, James brings over thirty years of commercial, sales, sales enablement, and technology development experience. He is dedicated to shaping the next generation of digital enablement and applications designed to accelerate revenue performance for clients worldwide.

With expertise spanning Digital Humans, Virtual and Augmented Reality (VR/AR), and Agentic AI, James is passionate about making the complex simple—crafting revenue enablement technologies and digital solutions that are accessible and impactful for all kinds of businesses.

Drawing on his experience supporting some of the world’s largest organisations in developing revenue enablement strategies, James ensures that, when working with Mentor Group, clients benefit from cutting-edge technologies grounded in market-leading learning and development methodologies.