Common Sense Factor was born from the Dot Com Boom and Bust, with a vision to inspire communication and connect the dreams and visions of people from the past, present, and future. What began as a media venture evolved into a book publishing platform. Peter’s journey started with an inner calling to share a story he felt destined to tell. Over time, he came to realize that, as humans, we tend to overthink and complicate things. With that insight, he embraced a vision fueled by passion: to take a common-sense approach to the books we create, helping others evolve and grow with simplicity and clarity.