Efrat Shalem

Founder of pompom, the world's first AI-powered Product Marketing-as-a-Service (PMMaaS) platform, and creator of The Compact Guide To Tech Product Marketing. Operating at the intersection of full-stack marketing and product management, I bring over a decade of high-tech experience to the forefront of emerging startups and innovative enterprises.

Throughout my career, I have specialized in transforming raw innovation into global market leaders. My expertise spans strategy, GTM, and growth for B2B and B2C companies across AI, Big Data, IoT, Smart Mobility, and Fintech. I have architected marketing strategies that secured Tier-1 clients—including IBM, Snap Inc., Turner, and Mercedes-Benz—and facilitated millions of dollars in venture investment.

I hold a double major BA in Communication and Middle Eastern & African History from Tel Aviv University. Driven by the transformative power of technology, I am dedicated to building the tools and strategies that empower innovation to better lives on a global scale.