Dilip S. Mutum

Professor Dilip S. Mutum is a Professor of Marketing at the School of Business, Monash University Malaysia, whose work explores the changing relationship between consumers, technology, businesses, and society. His research spans digital consumption, social media, strategic marketing, and sustainability, with studies examining topics ranging from artificial intelligence and consumer engagement to green purchasing behaviour and Islamic marketing.

With over two decades of experience in academia, Dilip has held academic positions in Malaysia and the United Kingdom, including at the University of Nottingham Malaysia, Coventry University, and the University of Warwick, where he earned his PhD in Marketing. Beyond academia, he has advised organisations on digital marketing and digital transformation, bringing research perspectives to practical business challenges.

An avid blogger and author, Dilip has published journal articles, books, and case studies covering consumer behaviour, emerging markets, and contemporary marketing challenges. He also serves on the editorial boards of several academic journals. His interests extend beyond publishing and teaching to understanding how marketing practices influence consumers, businesses, and society in an increasingly digital world.