Joseph G. Berti

Joe Berti is a seasoned software executive who has been part of software teams that have brought over

20+ products to market. Having worked in both startups and a fortune 50 company, his approach to

managing software has transformed the software industry. Mr. Berti has a passion for launching (or

re-launching) software products and dominating the competition in whichever software market he

participates in. He has truly mastered the art of managing software teams and products. At the time of

publishing this book, he was the CEO and founder of P6 Technologies, a SaaS-based software solution

innovating how Product Life Cycle Assessments are performed on Transportation Fuels and

Petrochemicals, helping to create a more sustainable approach to industries that account for 73% of all

emissions. Prior to P6, Mr. Berti was Chief Product Officer of IBM’s 1.5B + sustainability software unit and

led the effort to define the company’s product strategy for its customers and its products in this software

unit. At IBM, Mr. Berti was responsible for a number of product launches and modernization efforts

including the Environmental Intelligence Suite, the Digital Twin Exchange, the Maximo Suite (including

newly launched modules Maximo Monitor, Health, Predict, Mobile), the TRIRIGA Suite and the Supply

Chain Intelligence Suite. Prior to IBM, Mr. Berti was CEO of Oniqua (sold to IBM in 2018), a globally based

software company that helped some of the largest utilities, mining, oil & gas, petrochemical, and

manufacturing companies reduce their MRO spare parts inventory by up to 30-50%.