Macall Gordon

Macall is a researcher, advocate, and certified pediatric sleep consultant specializing in non-cry-it-out approaches. She has deep expertise in the sleep training research literature and parenting advice and she advocates for a change in how we think about sleep training. . .especially as it relates to children who are alert, sensitive, intense, persistent, and perceptive ("livewires").

She has a B.S. in Human Biology from Stanford University and an M.A. in Applied Psychology from Antioch University, Seattle where she worked as a Senior Lecturer in the graduate Counseling Psychology program. She has conducted and presented research worldwide on sleep training advice, parenting, and the effect of temperament on sleep. She is also a certified Gentle Sleep Coach trained by co-author Kim West (aka "The Sleep Lady"). She comes to this work because she had two sensitive, alert, intense children, and she didn’t sleep for 18 years.