Michael Beach

Michael Beach is the CEO of Cross Screen Media, a marketing analytics and software company empowering marketers to plan, activate, and measure effective video advertising at the local level. He has worked in the convergent TV space for more than a decade with experience as an ad tech founder/CEO, investor, media agency founder, and marketing executive.

Michael is also the founder/editor of State of the Screens, a weekly newsletter focused on video advertising for thought leaders in the advertising industry. He has written 1K+ blog posts on Convergent TV and appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC, Bloomberg, and on NPR’s Planet Money podcast.

Areas of Expertise:

- Media planning and optimization across channels (linear, CTV, social media, mobile/desktop)

- Trends and insights about targeted video ads including addressable TV Advertising

- Strategies for networks to compete in the current landscape

- The present and future state of convergent tv