Claudio Messina

Claudio Messina is a speaker at national and international events, a trainer for professionals and entrepreneurs, an expert in relationship marketing, a TEDx speaker, but above all, the creator of two innovative projects: "Referral Tasting" and "Nutrire la relazione" (Nurturing the Relationship).

Born in Puglia but adopted by Emilia, he spent much of his childhood in Parma, where he studied.

For about twenty years, he honed his entrepreneurial and managerial skills both in Italy and abroad, until 2011, when his path intersected with the BNI franchise, the world's largest referral marketing organization. Recognizing its potential immediately, he joined and began a career that led him to hold positions such as District Director to support the development of new Italian franchisees, Executive Director in several Italian regions, particularly Emilia West, and finally collaborating with the national office as President of the Franchise Advisory Council from 2020 to 2022.

He studied, experimented with, and implemented relationship marketing, thanks in part to the many hours of interviews with entrepreneurs and professionals collected over the years; to date, with hundreds of classroom hours in front of over twenty thousand trainees, he boasts a series of success stories from people who have followed and implemented his methods in their business.

Always fascinated by interpersonal relationships and business, he decided to combine the two, viewing them from unique perspectives: the dining table and the emotional aspect. Thus, two projects were born: in the first, he coined a neologism "Referral Tasting" and wrote a book titled "Referral Tasting, ovvero Business a tavola" (Referral Tasting, or Business at the Table). In the second, he poured all his direct experience and extensive documentation gathered from over twenty years of interviews into his life's project: "Nutrire la relazione," his second book, published in April 2023.

Together with his longtime partner and colleague, he designed and built "Relationship Master," the largest training project on relationships, based on the experiences and expertise of the founders and a large team of experts. This includes training, consulting, and coaching for an entrepreneurial and professional audience through structured courses, workshops, seminars, and teambuilding.

His continuous research and consolidation of important relationships allowed him to realize a new team project, a book aimed at being the ultimate guide to human interactions, with a particular focus on professional ones: "The New Economy of Relationships." Co-written with authors of the caliber of Jack Canfield, Ivan Misner, Andrea Colombo, Daniela Antongiovanni, and Giacomo Bruno.

For over 15 years, he has held at least 10 personal meetings a week with professionals and entrepreneurs to better understand the evolution of business and relationship marketing. He is passionate about free climbing, sport fishing, and food and wine. His motto is borrowed from a famous sports footwear and apparel brand: "Just do it!"