Jim Kraus

JIM KRAUS is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas. BPI's persona methodology has become the gold standard for thousands of marketers in hundreds of global companies seeking real insight into how to improve their connection with prospective buyers. Jim is an author, speaker, and consultant with decades of experience leading high-performing market insight teams that consistently deliver significant enhancements in lead generation, win rates, and sales.