Roel Graaf

Roel de Graaf is the author of 180 Business Hacks and founder of DPGM (Double Plus Good Management). He is an expert in AI, simplicity, innovation and TRIZ. His book was published in Dutch (Boom, 2021), German (Vahlen, 2022) and English (John Murray Business, 2025). Roel delivers lectures and workshops on AI, leadership, simplicity and creativity. At Nyenrode Business University he lectures about Technology Trends and, off course, on Business Hacks.