Stephan M. Liozu

Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specialized in value-based pricing, industrial pricing, and pricing transformations. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland State University (1991). He is a Certified Pricing Professional (CPP), a Prosci certified Change Manager, a certified Price-to-Win instructor, and a Strategyzer Business Model Innovation Coach.

Stephan's Monetization Academy offers free courses and certification programs in value and pricing management: Value-based Pricing Black Belt, Change Agent in Pricing (CAP), and Customer Value Modeler (CVM).

He authored eight books: Value-based Pricing (2024), The Industrial Subscription Economy (2022), B2G Pricing (2020), Monetizing Data (2018), Value Mindset (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He also co-edited seven books: Monetizing and Pricing Sustainability (2023), Digital Pricing Strategies (2023), Pricing: The New CEO Imperative (2021), Pricing Implementation (2019), Pricing and the Salesforce (2015), The ROI of Pricing (2014), and Innovation in Pricing – Contemporary Theories and Best Practices (2012 &2017). Stephan sits on the Advisory Board of the Professional Pricing Society.