Colin Sapire is the founder and CEO of Beast Health®, and a titan in the world of blending. Formerly co-founder and CEO of Nutribullet®, Sapire has revolutionized the blender industry and turned personal blenders into a kitchen staple in millions of homes. Driven by a passion for nutrition, Colin launched Beast Health as an all-encompassing wellness brand in 2021 and began developing innovative new tools to elevate the blending experience and encourage people to increase their consumption of nature's foods. He has continued to revolutionize the approach to healthy eating, alongside Dr. Dana Cohen, with the creation of Fuel Up, a guide to help anyone live a healthier, more vibrant life using a tool that 90 percent of households already own – a blender.