Ian Truscott

Ian Truscott is a four-time B2B CMO who applies his two decades of marketing leadership experience to create ART (Awareness, Revenue and Trust) for B2B companies.

Ian is a former techie, product marketer, CTO, agency guy, and industry analyst. He worked his way from being a systems administrator in an old-school computer room through technical consulting, development, pre-sales and product management, before he got his marketing calling through product marketing, which led to leading global in-house marketing teams and leadership positions at various consulting, industry analyst and agency firms in the UK and US, where he advised marketing leaders at brands like Nasdaq, American Express, and 3M.

A content marketer by passion, Ian has appeared on various podcasts and has written for industry publications, including CMSWire, Business Age, ReadWriteWeb, and Startups Magazine. Ian has also been a speaker at many industry events and conferences in the UK, US and Europe, including Technology for Marketing, The Martech Festival, OMR, The Next Web, DMEXCO and in 2023, CMO Huddles, a prestigious band of industry peers included Ian in their list of “Top B2B Marketing Influencers of 2023”.

In 2020 Ian asked "Does the world need another f'in' marketing podcast" the world said "no" but he did it anyway and has a 5 star rated podcast "Rockstar CMO" that provides inspiration for his writing.