Chanda A. Bell

Chanda A. Bell is an award-winning author, visionary entrepreneur, and creative leader behind The Elf on the Shelf Santaverse, a globally celebrated holiday brand. As founder, co-CEO and Chief Creative Officer of The Lumistella Company, she has transformed the company into a multi-million-dollar enterprise, expanding it to include enchanting books, animated specials, experiences, and consumer products designed to bring joy to families worldwide. Often called "Santa’s Chief Storyteller" and compared to Walt Disney for her innovation, Chanda co-authored the bestseller The Elf on the Shelf: A Christmas Tradition, a staple in holiday homes across the globe. She is also a proud wife, mother, and dedicated philanthropist.