Patrick van der Burght

Patrick van der Burght is an author, trainer and consultant specialising in the science of ethical persuasion and human decision-making and is a Founding Member and Licensed Trainer of the Cialdini Institute. Since 2000, he has helped businesses and professionals understand how people make decisions and how the science of influence can be applied ethically to communication, leadership, marketing and sales, either through consulting, training, or in the role of a fractional chief behavioural officer.

Alongside his work in persuasion, Patrick has a long-standing interest in complementary health and healthier living environments, including the assessment and reduction of man-made (EMF) radiation in homes, the subject of his book Holistic EMF Protection Made Easy.

Across these fields, his work shares a practical focus: translating complex science and research into ideas people can understand and apply in everyday life.