Lawrence N Overbey

In Marketing for the Modern Mindset: A Definitive Guide to Church Marketing, Lawrence harnesses his experience in digital marketing, organizational strategy, and visitor engagement to help churches grow their attendance and expand their reach within their communities. His book equips churches with modern marketing techniques—including engaging and visitor-friendly websites, social media outreach, content marketing, and email campaigns—to enhance visitor engagement and effectively connect with those they seek to serve.

Additionally, as a Certified Guide with The Malphurs Group, he leads churches through the Strategic Envisioning process, providing hands-on consulting and year-long coaching to drive lasting transformation. With a rich background in church leadership—ranging from music ministry to community outreach—alongside experience in supporting church plants from inception to growth, Lawrence blends innovative marketing strategies with proven church health principles to help congregations thrive.

AREAS OF EXPERTISE:

Technology & IT Leadership

• IT Industry Navigation & Career Development

• Hospitality Industry Technology & Digital Transformation

• IT Engineering Standards and Operational Excellence

Church & Non-Profit Growth Strategy

• Church Strategic Planning & Vision Development

• Increasing Church Attendance & Contributions

• Leadership Coaching & Workshop Facilitation

Marketing & Digital Strategy

• Marketing for Small to Medium-Sized Churches & Non-Profits

• Website development & Search Optimization

• Social media marketing and engagement

Public Speaking & Consulting

• IT Industry Career Guidance for Students

• On-Site Church Consulting & Coaching

• Workshop Leadership & Implementation Strategy

Personal & Professional Achievements

• Academic Excellence & Scholarship Success

• Military Experience & Discipline (U.S. Air Force)

• Golf & Veteran Community Engagement