David Chadderton

David Chadderton is the award-winning author of The STAR Framework® and creator of The STAR Operating System®, a groundbreaking model that translates seven core psychological theories into a practical system for understanding human behaviour. His work bridges motivation, personality, cognition, bias, identity, and emotion into a single, usable lens now adopted by leaders, educators, designers, and marketers. A former RAF officer and experienced CMO, David specialises in making behavioural science accessible, rigorous, and genuinely useful in everyday decisions. His books explore how mindset, not demographics, drives engagement, trust, and action across business, education, and sport.