Tom Rooney

Thomas (Tom) Rooney is a bestselling author, entrepreneur, investor, and former headline stage performer known for his work on performance psychology and disciplined investing. He is the founder and CEO of Muscle Trading Ltd., a global financial education platform established in 2016 that has helped thousands of traders and investors develop structured approaches to the financial markets. Built over more than a decade, the company now serves as a legacy educational resource focused on long-term market participation.

Rooney is the author of Reflections of a Male Revue Headliner: How to Win at Life and Love (Revised 2026), a memoir and philosophical exploration of performance, discipline, and personal growth. The book draws on more than 200 cited sources, reinforcing the ideas explored throughout through a rare combination of lived experience and evidence-based context. It appears in curated catalogues internationally, including Politics and Prose, Books & Books, McNally Robinson Booksellers, McNally Jackson, and Blackwell’s in the United Kingdom.

With more than fifteen years of experience in financial markets, Rooney developed a disciplined, psychologically grounded approach to investing that emphasizes structure, emotional control, and process-driven decision-making rather than speculation. His essays and commentary focus on markets, performance psychology, and long-term wealth building.

Before finance, Rooney was a headline performer with the Canadian Storm, one of Canada’s premier touring male revue productions. Over ten years and more than 1,000 shows, he earned 6 Mr. Entertain-Her Canada titles and was often regarded as Canada’s #1 Male Revue Performer. A lifelong advocate for health and fitness, Rooney has maintained year-round peak condition for over 20 years, a discipline that began before his performing career and continues to this day.

Tom Rooney's curiosity has always extended far beyond business and the markets. Growing up in Toronto, Canada, he developed a deep passion for history, literature, and architecture, and was also an accomplished multi-sport athlete, ultimately competing in hockey at an elite junior level. His eclectic interests—from postmodern art to music across the decades—reflect a life lived fully, with courage and flair. He has long gravitated toward the bold visual language of artists such as Nagel, Warhol, and Peter Max, and toward pieces that reflect strong aesthetics from a variety of styles and eras. A keen admirer of classic film, Tom appreciates the stories, style, and performances that define classic cinema as both art and a cultural statement. He also sees classic cars as rolling works of art, symbols of a time when confidence came with curves, chrome, and character.

Tom Rooney’s career reflects versatility and empowerment across finance, entertainment, and literature. Through education, performance, and writing, he has built a legacy centered on personal growth, disciplined mastery, and the pursuit of one’s passions—continuing to inspire others to evolve, succeed, and embrace new challenges.