Steve Roller launched his first business venture as a sophomore at the University of Wisconsin. It paid off, and he graduated a few years later with zero debt, money in the bank, and 17 stamps in his passport. After a successful sales career, he left the corporate world in 2009 to become a copywriter and ad man. He wrote his first book from a cafe in Quito, then started an Ecuador tour operation in 2018, introducing small groups of 15 people to his adopted home country. Today, Steve serves as a book advisor and business strategist to aspiring authors. He's also working on his third book, a nostalgic memoir about growing up in the 70s, the best decade ever.