Colin Day

B2B marketing and sales are evolving fast. Cold calls, email blasts, and siloed teams no longer work. Buyers are more informed, independent, and social than ever. The companies that win aren’t just adapting, they’re embracing a social-first mindset.

With 35+ years in MarTech and FinTech, Colin Day has helped drive this transformation. As Managing Director, EMEA & VP of Business Development at Oktopost, he helps businesses leverage social media, employee advocacy, and data-driven marketing. He founded Magnetic North Associates, advising C-suite executives, and spent 18 years at FIS driving global growth.

He co-authored the book, “The Social B2B Organization”, a blueprint for aligning marketing, sales, and customer success to build trust and revenue. A recognised voice in B2B, Colin shares insights on AI, social-first marketing, and sales alignment on LinkedIn. Join the conversation and follow him on LinkedIn.