Bernie Hogya

Bernie Hogya is a creative director whose work in advertising has earned him a place in the Smithsonian—literally. One of his campaigns is on permanent display there. He's won many industry awards, including Effie, One Show, Andy, Art Directors Club, Cannes Lions, and a Clio. He got his start at Marvel Comics, working on titles like "Conan the Barbarian," "The Mighty Thor," and "Spider-Woman." He later joined a top NYC agency and helped create the iconic "Got Milk?" mustache campaign, which led to two books—"The Milk Mustache Book," a New York Times Bestseller, and "Milk Mustache Mania." Bernie has written two rock biographies: "Eric Carmen: Marathon Man"—named one of Record Collector's "Best Books of the Year"—and "Raspberries: Tonight!" He founded the Stan Laurel Correspondence Archive Project (Letters from Stan), praised by The Guardian in London. His latest book, "Collecting Laurel and Hardy," co-authored with Danny Bacher, celebrates the legendary duo through rare memorabilia. And coming later this year is "Milk Mustache: The stars. The stories. The staches." With 125 unforgettable celebrity ads and exclusive behind-the-scenes stories, it's the ultimate tribute to the iconic Milk Mustache, one of the most beloved ad campaigns in pop culture history.