Rob is passionate about solving real-world problems with smart, practical technology. With over two decades of experience in engineering and digital innovation, Rob has become a trusted advisor for businesses navigating the fast-changing digital landscape.
As the CEO of Geminum, Rob helps industrial organizations connect people, processes, and data using digital twins and applied AI to unlock efficiency and drive results. He’s known for making complex concepts clear, approachable, and actionable – whether he’s speaking at global conferences or working alongside industry leaders.
Rob’s journey began as a mechanical engineer tackling operational challenges on the ground and in the design office. Over time, he saw how emerging technologies simplified and enhanced collaboration and decision-making. His experiences led to the world of digital transformation and B2B SaaS, before taking the plunge to found and run a tech co focused on creating connected change for industrial organizations.
These experiences shaped the insights in ‘Designing Digital Twins,’ a book designed to help anyone – from business leaders to tech enthusiasts to maintenance managers – understand and design digital twins to effectively enable AI and transform how we work and solve problems.
Free templates and tools are available to support this framework at designingdigitaltwins.com.