DJ Sprague

Duane “DJ” Sprague is a seasoned marketing strategist, entrepreneur, best-selling author, and keynote speaker with decades of experience in online and offline marketing, advertising, and PR. As an agency owner and marketing leader, he has helped brands achieve record-breaking growth through integrated marketing, reputation management, and conversion strategies.

Throughout his career, DJ has worked with global powerhouses like Kodak, Toyota, Lexus, Hyundai, JD Power, and major professional sports teams in the NBA, NASCAR, and MLS. His expertise in behavioral science and ecommerce has made him a sought-after consultant for businesses looking to optimize their online presence and revenue.

An Amazon best-selling international author, DJ has co-authored several books and college texts, including Reputation King, The Influence Advantage, Integrated Marketing Communication, and Successfully Competing With Competitive Advantages. He currently serves as the CMO of Shopper Approved and co-hosts two popular business podcasts—Ecommerce Traffic & Conversion and Cashflow Kings.

As a keynote speaker and popular podcast guest, DJ shares cutting-edge insights on behavioral science, online reputation, and conversion strategies, helping website executives maximize their traffic, boost conversions, and drive sustainable revenue growth.

A lifelong learner, he has a Master’s Degree in Integrated Marketing Communications. He is a Behavioral Science expert with eight certifications from the Cialdini Institute, the Online Influence Institute, the Behavioral Science Academy, the CXL Institute, and The Mindworx Academy, along with 70 specialized marketing and eCommerce certifications.