Tavin Abernathy

Tavin Abernathy is a bestselling author and lifelong student of performance psychology, influence, and the mindset strategies behind unconventional success. He’s best known for Think Like Elon, which explored the mental frameworks that drive bold innovation. Ironically, Tavin wasn’t a fan of Donald Trump when he first entered the political spotlight. In fact, he was skeptical anyone who communicated like that could ever be elected—until Trump was.

That moment flipped a switch.

Driven by curiosity and a passion for understanding what truly moves people, Tavin began a deep dive into Trump’s life, deals, communication style, and psychological playbook. The result is Think Like Trump: Decode His Strategy, Rewire Your Mind, Win Big—a no-fluff breakdown of the bold thinking, narrative control, and strategic confidence that made Trump impossible to ignore.

Tavin writes for readers who want to think differently, lead boldly, and learn from those who bend the rules—and still win.