With over 30 years of experience in real estate and more than 35 years in education, Robert Rico brings a rare blend of industry expertise, teaching talent, and genuine connection to everything he does.
Based in Los Angeles, Rico is a highly respected real estate professional known for helping hundreds of families achieve the dream of homeownership. His client-first philosophy, deep market knowledge, and transparent approach have earned him recognition as a top-producing agent and a trusted advisor throughout Southern California.
But Rico's impact goes far beyond closing deals—he is passionate about training the next generation of real estate professionals. As Co-Owner, Chief Executive Director, and Head Instructor at US Realty Training, he has mentored thousands of aspiring agents by combining real-world strategies with an educator’s heart. His engaging teaching style, practical advice, and ability to simplify complex concepts have made him one of the most sought-after real estate instructors in the country.
Rico's mission is clear: to empower others to build successful, meaningful careers in real estate. Whether he’s guiding a first-time buyer or coaching a brand-new agent, Robert leads with integrity, passion, and an unwavering commitment to helping people grow.
"Real estate changed my life—and now I’m here to help change yours. As Co-Owner, Chief Executive Director, and Head Instructor at US Realty Training, it has always been my mission to support those who truly need a break—those who need a powerhouse like US Realty Training in their corner. I’ve experienced the victories a successful real estate career can bring, and I know what’s possible when the right guidance is in place," explains Rico.
"By sharing the proven tactics that helped me succeed, I believe others can achieve the same—and more."
His goal is simple: to inspire, empower, and help others turn their ambition into achievement.