Bilal H Willis

Coach B the Builder—author, speaker, and peer trainer—transformed 28 years of incarceration into a blueprint for impact. From prison yard to published, he now builds bridges to better outcomes for justice-impacted individuals and families. Known for his authentic voice and powerful tools, he’s the author of 4 Cycles of Freedom, A BLU PRINT for Parents (Breaking Cycles), and the new FITFO Toolbox. Coach B teaches people how to Figure It the F** Out* with open-ended outcomes, real self-work, and resilience. Based in Lacey, WA with his wife and children, he leads with lived experience, certified skills, and a mission-driven heart. Tap in and build better.