Jonathan Hunsley

Jonathan Hunsley is a recognised leader in business transformation and service innovation, with over two decades of experience helping organisations design and deliver better outcomes for their customers and stakeholders.

As CEO of AssistKD, Jonathan has worked with major public and private sector organisations across the UK and internationally, guiding them to improve performance through smarter business design, clearer strategy, and more effective analysis. He is also the founder of the Service Design Forum, a growing community dedicated to advancing practical approaches to service design and organisational effectiveness.

Jonathan is best known for making complex disciplines accessible and actionable. His writing bridges the gap between theory and real-world application, equipping professionals with tools they can immediately use to create impact. His books, including Service Design: A Practical Guide to Creating Customer-Centric Services, Business Architecture: A Comprehensive Guide, and Business Analysis Techniques - 123 Essential Tools for Success - are widely used by practitioners, consultants, and organisations looking to build capability and deliver meaningful change.

With a focus on clarity, practicality, and results, Jonathan’s work supports professionals at every level to think more strategically, design services more effectively, and deliver services that truly meet user needs.