Sheetal Choksi

I am the founder of Unpac Research, a boutique qualitative research agency where I specialise in uncovering deep consumer insights that help businesses thrive. With over 30 years of experience, my passion lies in meeting people and understanding their behaviour. This curiosity drives me to deliver actionable insights that directly influence business strategies.

In addition to my research work, I’m an engaging podcaster, hosting the fun and insightful "3 Techies Banter", where I blend consumer insights with tech insights. I also have the privilege of moderating "Do Big Podcast" by Tata Tele, where I contribute to thought-provoking conversations on the tech landscape for MSMEs.

My expertise spans qualitative research, brand strategy, and consumer behavior. I thrive on taking a project from strategic planning to flawless execution, always keeping a sharp focus on what truly matters—understanding people and turning those insights into business outcomes.