Deon Groenewald

Deon Groenewald is a coach, trainer and the founder of Action

Factory Global, where he has spent years training coaches and

working with men, couples and leaders on the practical work of

changing how a life runs.

He is a Master NLP Practitioner and a hypnotherapy trainer, and

he writes the Stop Surviving. Start Living. series: short,

plain-language guides that take one problem at a time.

We Were Men is his case for men. What they are for, what

happened to the work they used to do, and what a father or a

mother can do on a Monday morning with the boy in front of them.

Every claim in it is sourced. Where the evidence is thin, the

book says so.

He lives and works in South Africa.