Luis Ali is the Author behind "The 5 Levels of Conscience." He is an Electrical Engineer, MBA, Real Estate Broker, and serial entrepreneur. He is a first generation American with his father immigrating from Mexico and his mother from Iran. They made their living in the restaurant industry and have owned an award winning Italian restaurant in Dallas, Texas for the past 30 years. His hobbies include yoga, meditation, soccer, weightlifting, cooking, gardening, reading, and music. Luis is an accomplished guitarist, singer, and songwriter that has performed across many venues in Dallas.