Hi, I’m Yannis Zand, an entrepreneur, brand builder, and creative product developer based in Toronto. I started in code (teenage Olympiad gold in Computer Science, later a Software Engineering degree) and grew into design, media, and international business. Today I lead brand creation at Enox Global Holding Inc., building beauty and skincare lines from concept to shelf, R&D, packaging, storytelling, and go-to-market.
My book distills two decades of hands-on lessons from labs, studios, and factories across the globe, and Canada. If you’re curious about how ideas become products people love, you’re in the right place.
Follow my author page for new releases, behind-the-scenes notes, and practical playbooks for builders.