James Smith

James “Smitty” Smith is the founder of Diesel Strength & Conditioning and creator of the Ageless Athlete system. For over 27 years, he’s trained Olympic medalists, NFL and NHL pros, UFC fighters, and elite collegiate athletes to reach peak performance. A world-renowned strength coach, author, and lecturer, Smitty has co-created the acclaimed CPPS certification - called by Muscle & Fitness “the best curriculum for trainers we’ve ever seen.” His best-selling books and programs have influenced athletes and coaches worldwide, and his expertise is featured in Men’s Health, Muscle & Fitness, and Men’s Fitness. As a trusted voice on the advisory boards of Men's Fitness and Muscle & Fitness, Smitty’s mission is clear: help athletes and coaches train smarter, move better, and stay stronger for life.