Daniel James

Daniel James spent nearly three decades as what he calls "a prisoner of his own thoughts." Following his recovery from severe depression, he became a qualified NLP coach and developed the transformation methods that have helped hundreds break free from self-sabotage.

As creator of the Ascend coaching programme, host of The Prime Life Project Podcast, and founding member of Circle of Men—a BBC local radio show helping men talk openly about mental health—Daniel has become a trusted voice in personal transformation. He's spoken to over 12,000 students and delivered workshops for organisations including Audi, Nationwide, and CDW.

Daniel's mission: helping others recognise destructive patterns before they become entrenched, and bridging the gap between knowing what to do and actually doing it. The Identity Wheel represents his systematic approach to identity-level change.

When he's not coaching or podcasting, you'll find him walking his Rottweiler Luna, reading, or on his PlayStation.