David Gomez

David is a renowned international keynote speaker and bestselling author of several books in Spanish, some of which have been translated into English. His masterpiece, Stop Competing on Price (originally Bueno, Bonito y Carito), known as the bible of value selling, is a key reference in business programs at multiple universities and has been implemented by hundreds of companies around the world.

Another of his bestsellers, It's the Small Things (originally Detalles que Enamoran), has become the go-to guide for organizations looking to differentiate themselves by creating memorable customer experiences in a simple yet powerful way.

Over the past decade as a professional speaker, David has partnered with hundreds of organizations to help them protect their value, clarify what sets them apart, and create customer experiences that build loyalty. His proven framework, The Value Shield, positions brands to lead with value—even in the most price-sensitive markets.