Vanitha Swaminathan

Vanitha Swaminathan is Thomas Marshall Professor of Marketing at the University of Pittsburgh and the Director of the Center for Branding at the University of Pittsburgh’s School of Business. Her research focuses on branding strategy with a particular emphasis on digital branding. Professor Swaminathan has published in various leading marketing and management journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Strategic Management Journal, Journal of Academy of Marketing Science, Journal of Interactive Marketing, among others. She recently served as Co-Editor of Journal of Marketing. She has won awards for her research including the Lehmann Best Paper Awards, Journal of Advertising’s Best Paper Award. Professor Swaminathan has previously served a three-year term on the American Marketing Association Board of Directors and has served on AMA’s Academic Council as President. Professor Vanitha Swaminathan has also co-authored the Fifth Edition of the world-renowned textbook Strategic Brand Management: Building, Measuring, and Managing Brand Equity, along with Professor Kevin Lane Keller.