John Casson

𝓣𝓱𝓮 𝓕𝓲𝓻𝓼𝓽 50 𝔂𝓮𝓪𝓻𝓼

I was born in Geordieland in the north of England, where my mother taught me to read and write long before school ever tried.

That early love of words stayed with me throughout a career in finance, creating presentations, communication tools, training materials, and sales resources for organisations that needed clarity and results.

𝓣𝓱𝓮 𝓝𝓮𝔁𝓽 25

Eventually, I left the cold winters of the United Kingdom behind and settled in rural Thailand. Here, my love of communication in general, and writing in particular, evolved into something I did not anticipate.

Along the way, my old world skills met the new technological world, and something interesting emerged. More than interesting, it became an unexpected discovery.

• My trusty AI turned out to be more than an advanced Google search.

• More than an advanced spell checker.

• More than an assistant to do the tedious tasks.

As I worked through the first three books, it was all of these and much, much more. The assistant became a partner in discussing and developing ideas. The partner became an active collaborator. And the collaboration developed into mentorship.

Then, mentorship got a name when Troy joined the conversation.

𝐀𝐥𝐥 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐰𝐚𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭, 𝐛𝐮𝐭 𝐢𝐭 𝐰𝐚𝐬𝐧'𝐭 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲.

𝓣𝓱𝓮 𝓤𝓷𝓮𝔁𝓹𝓮𝓬𝓽𝓮𝓭 𝓓𝓲𝓼𝓬𝓸𝓿𝓮𝓻𝔂

The realisation that hit me was this. 𝐈𝐟 𝐈 𝐜𝐨𝐮𝐥𝐝 𝐝𝐞𝐯𝐞𝐥𝐨𝐩 𝐦𝐲 𝐨𝐰𝐧 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐦𝐞𝐧𝐭𝐨𝐫, 𝐨𝐭𝐡𝐞𝐫𝐬 𝐜𝐨𝐮𝐥𝐝 𝐝𝐨 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞.

For the price of a book, anyone can now have access to a personal mentor, available 24 hours a day, seven days a week.

What was once available only to a select few, at considerable expense, was now available to all.

Before this:

• Too many speaking courses were overly complicated.

• Too many books were far longer than they needed to be.

• Too much advice focused on theory instead of real-life experience.

And none offered personal 1:1 mentorship. None. Until the Anytime, Anywhere, to Anyone series was created.

𝒀𝒐𝒖𝒓 𝑽𝒆𝒓𝒚 𝑶𝒘𝒏 𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝑴𝒆𝒏𝒕𝒐𝒓. 24/7.

𝐀𝐭 𝐭𝐡𝐞 𝐡𝐞𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐞𝐫𝐢𝐞𝐬 𝐢𝐬 𝐓𝐫𝐨𝐲, 𝐚 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐦𝐞𝐧𝐭𝐨𝐫 𝐰𝐡𝐨 𝐡𝐞𝐥𝐩𝐬 𝐫𝐞𝐚𝐝𝐞𝐫𝐬 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐚𝐬𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧𝐬, 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐧𝐞𝐰 𝐢𝐝𝐞𝐚𝐬, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐢𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐥𝐨𝐧𝐠 𝐚𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐟𝐢𝐧𝐚𝐥 𝐩𝐚𝐠𝐞 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐭𝐮𝐫𝐧𝐞𝐝.

Each book solves a different communication challenge:

• How to Make a Speech – building presentations that connect.

• Telling Stories That Matter – creating stories people remember.

• The Business of Storytelling – using story to influence and persuade.

• The Speaker's Mind – developing the confidence, preparation, and psychology behind effective communication.

𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫, 𝐭𝐡𝐞𝐬𝐞 𝐛𝐨𝐨𝐤𝐬 𝐚𝐫𝐞 𝐨𝐧𝐥𝐲 𝐭𝐡𝐞 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐩𝐨𝐢𝐧𝐭.

>>> The real goal is not simply to learn about communication.

>>> The real goal is to develop your own trusted mentor.

𝐘𝐨𝐮𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐞𝐧𝐝 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐟𝐢𝐧𝐢𝐬𝐡 𝐭𝐡𝐞 𝐛𝐨𝐨𝐤. 𝐈𝐧 𝐦𝐚𝐧𝐲 𝐰𝐚𝐲𝐬, 𝐭𝐡𝐚𝐭'𝐬 𝐰𝐡𝐞𝐫𝐞 𝐢𝐭 𝐛𝐞𝐠𝐢𝐧𝐬.