Dave Boyce

Dave Boyce is the author of Freemium, a professor at BYU’s Marriott School of Business, and a growth investor at Mercato Partners. He is a four-time exited SaaS executive and a frequent speaker on go-to-market innovation. Known for his ability to translate complex concepts into practical strategies, Dave is also a father of six and lives in Utah with his family. His work bridges the worlds of tech, education, and entrepreneurship—with a deep belief that your product should be your best seller.

To learn more, connect with me on LinkedIn, Instagram, YouTube, or my personal website.