Ryan Y. J. Lee

Ryan Y. J. Lee is the founder of JB Communications, a Toronto-based agency specializing in branding, marketing strategy, and cross-cultural communication. He began his career at Lee & DDB in Korea in 1997 and has since built more than twenty-five years of experience in advertising, food distribution, brand consulting, and cultural marketing across both countries.

From 2007 to 2014, Ryan served as Marketing Director for a major Korean food distribution and retail group in Toronto, gaining direct insight into the operations of hundreds of Korean restaurant cases and the realities of the local F&B ecosystem. Since founding JB Communications in 2015, he has led branding and marketing projects for clients such as Kumho Tire Canada, KOFICE, K-Heritage, Jung Kwan Jang, OZ Tours, Jau Travel, CK Chiropractic, Kamen Ramen, KAZE Sushi and many others.

His branding work has been recognized in several international marketing awards. His current focus is cultural identity, consumer perception, and practical brand strategy tailored for multicultural markets.