Michael Voorhaar

Michael Voorhaar is a writer, entrepreneur, and unapologetic manipulator of curiosity. For years he has studied human attention, not just to understand it, but to hijack it for harmless mischief… and highly effective marketing.

When he’s not writing books that trick you into turning pages against your better judgment (while secretly teaching you every trick he’s using), he crafts marketing strategies that make companies irresistible, buys and sells real estate, and lectures to audiences.

He wrote this book to test a single question: can you teach someone the deepest secrets of influence by letting them feel those secrets work on them in real time?

You’ve just proved the answer is yes.

Apparently, he can.