Peter Kang

Peter Kang is co-founder of Barrel Holdings, a holding company that acquires and grows specialized agency businesses across platforms such as Shopify, Amazon, and Webflow, with a focus on sectors including CPG and B2B technology.

A longtime agency operator and former CEO, Peter now works closely with agency leaders as an investor and advisor. He also runs AgencyHabits, a resource for agency owners focused on building durable, well-run firms.

He lives in the Hudson Valley with his wife and three sons.