Daniel Macfarland

D.R. Macfarland writes books about money, power, negotiation, psychology, relationships, healthy lifestyles, and the invisible systems behind modern behavior.

His work blends strategic thinking, financial structures, emotional economics, and cinematic storytelling into narratives that feel closer to psychological films than traditional business books.

From lending systems and silent power to football culture, persuasion, and decision-making under pressure, his books explore one recurring question:

What really controls people when nobody notices?

Based in Ensenada, Baja California, Mexico.