Amer Shaikh

Dr. Amer Shaikh MBBS MBA is a physician, entrepreneur, and inventor whose work sits at the intersection of high-stakes medicine, human behaviour, and decisive action.

Trained in anaesthesia, intensive care, and accident & emergency medicine, he has spent his career operating in environments where decisions carry immediate and irreversible consequences. This frontline experience shapes his understanding of pressure, performance, and the psychology behind why people act - or fail to act - when it matters most.

Alongside his clinical career, Dr. Shaikh holds an MBA and is the founder of a medical device company focused on the design and manufacture of innovative resuscitation technologies. His work as an inventor has given him a unique perspective on execution, leadership, and the real world challenges of turning ideas into outcomes.

Through his writing - including The Action Advantage, The Productivity Paradox, Mind Over Matter, Conviction and Life and Death Decisions - he translates lessons from medicine, business, and innovation into practical frameworks for overcoming fear, cutting through complexity, and taking meaningful action.

His approach is direct, evidence informed, and grounded in real world experience rather than theory.

1) In "Mind Over Matter", he explores weight loss through psychology rather than restriction, challenging conventional dieting by focusing on behaviour, identity, and the hidden drivers behind habits.

2) In "The Productivity Paradox", he questions modern work culture itself - revealing why more structure, more meetings, and more collaboration can often produce less, not more.

3) In "Conviction", he explores the psychology behind decision making and trust, revealing why people commit - not because they are persuaded, but because uncertainty is removed.

4) In "Life and Death Decisions", he draws directly from clinical reality to examine how doctors adopt new technology, uncovering the human, psychological, and practical forces that determine what is actually used in high-stakes care.

5) In "The Action Advantage" - a consistent theme emerges: clarity over complexity, action over hesitation, and the understanding that in both life and high stakes environments, outcomes are defined not by intention, but by execution.

Across his work - Dr. Shaikh’s writing is grounded in one belief: when it matters most, the difference is not what you know - it’s what you do, when you do it, and how you do it.

That how you think makes all the difference...