Crystal Carter

Crystal Carter is a world-renowned AI search and SEO expert dedicated to helping high-performing companies thrive on the AI powered web. Crystal doesn’t just explain the future of technology; she helps the world’s most iconic brands build it.

As Head of AI Search & SEO Comms at Wix, Crystal sits at the epicenter of the future of the web, informing product strategy for over 300 million users and collaborating with industry giants like Google, Microsoft, Semrush, and Zapier. With nearly 20 years of marketing experience driving growth for the likes of Disney, McDonald's, and TripAdvisor, she has earned her reputation as a search marketing strategist who turns digital complexity into a decisive competitive advantage. A master storyteller and tactical expert, Crystal transforms complex tech into actionable excellence, ensuring organizations don' just keep up, but lead the way.

In an era of rapid AI disruption, Crystal is the partner high-performing companies trust to stay ahead of the curve. She specializes in moving organizations past the "hype" to tactically implement AI, generative engine optimization, and SEO strategies that drive measurable results. Known for her signature storytelling style, Crystal excels at demystifying complex technical concepts, making them actionable for businesses of all sizes.

A sought-after keynote speaker, Crystal has presented at some of the world’s largest marketing events, leading sessions for Google Search Central, BrightonSEO, Moz, OMR and more.