Sam Attia

Dr Sam Attia is the creator of SMA GMD and the best-selling author of SMA CODE and SMA Vibes.

He designs practical operating models that help organisations move fast with integrity, across cultures, sectors, and volatility.

With a medical background, an MBA, and a PhD, and decades of real-world leadership and advisory experience, Dr Attia turns complexity into mechanisms: truth, decision clarity, and learning systems that keep enterprises evolving on purpose.