Mauro Cavallone

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Marketing and Customer Loyalty: The Extra Step Approach (International Series in Advanced Management Studies)
Cavallone, Mauro

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Stetoscopio 2015. Il sentire degli italiani
Mauro Cavallone

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Il Tes Marketing. Presupposti strategici ed operativi per andare oltre la fidelizzazione
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Le ricerche di mercato e di marketing. �Stetoscopio�. Il sentire degli italiani
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Oltre la fidelizzazione. Il marketing nell'era della complessit�
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L'approccio Tes marketing. Dal delivered mix alla fidelizzazione
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